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Strategy

Prepare for liftoff with a savvy marketing strategy.

Strategy is the nerve center of everything we do. From day one, we put the industry’s best strategists by your side to build a blueprint for marketing success. From discovery to objectives to creative execution, they’ll guide you to a prosperous campaign launch.

CONQUER NEW HORIZONS WITH VISIONARY DESIGN

Impactful branding and design can revolutionize the perception of your business. At Flight, we develop mesmerizing visuals that inspire, captivate and enthrall your target audience. We are fanatical about our craft because we are fiercely committed to getting results.

Market Research

SWOT Analysis

At our core, we are business consultants who specialize in marketing. Our strategists perform a SWOT analysis with an eye for unexpected variables so we can develop a strategy to move your business forward.

Competitor Analysis

Competitor analysis lays the foundation for market dominance. We evaluate the competition from every angle to see what they’re doing right – and where they’re vulnerable. 

Target Audience Research

What’s your audience like when no one’s looking? What are their unspoken beliefs and preferences? We use demographics and psychographics to identify your ideal customer.

Persona Development

Personas turn all that audience data into imaginary characters we can relate to. Imagine writing an ad for your favorite TV character. Personas help us enter the mind of the audience in a way the numbers cannot.

Marketing Plans

Goals

To supercharge your business, we write a marketing plan using the GOST model: Goals, (Measurable) Objectives, Strategies and Tactics. Your goals are grand, vision-casting targets that are the North Star of your marketing operations.

Measurable Objectives

What does winning look like? Your measurable objectives tell you just that. Objectives are business outcomes like revenue, closings, or subscriptions that measure the success of your marketing efforts.

Strategies

Your strategy is your plan to win on a playing field of YOUR choosing. It is a clear battle plan to outmaneuver the competition by taking specific actions.

Tactics

This is where the rubber meets the road: TV Ads, digital, social, print, mails, billboards. Tactics are what most people think of when they think of marketing. But they’re really the culmination of a meticulous marketing plan.

Marketing Strategy

Brand Advocacy

Your marketing strategist is your advocate within our walls. When creative deliverables fall short, your strategist fights on your behalf until the work is stellar – and effective.

Tactical Alignment

Do your marketing deliverables support your strategy? Do your tactics work in lockstep to push audiences down the funnel? Your strategist makes sure everything works together. 

Reporting + Analysis

Your strategist stays in constant contact to tell you how your ads are performing. With detailed reports in hand, they make wicked smart recommendations to improve your marketing performance. 

Account Management

Client Communication

We are communication professionals — to your customers, to the world and especially to you. We are deeply committed to hearing your feedback and keeping you keenly informed.

Internal Team Communication

Your strategist is the quarterback of your marketing team. They huddle with key players from our team to ensure we’re all working from the same playbook. 

Timeline + Budget Management

At Flight, we keep our commitments. That means hitting deadlines and delivering top-notch work on budget. Your strategist keeps an eagle eye on it all to protect your finances and deadlines. 

Problem Solving + Support

In marketing, challenges come with the territory. We embrace curveballs and the unexpected — and we pivot to keep your marketing plan running smooth. 

View Case Studies
Chickasaw Country

Chickasaw Country

All
Film
Branding
Design
Media
Fowler

Fowler

All
Film
Media
Strategy
Commercial
Winter Realms

Winter Realms

All
Film
Branding
Design
Media
Dobson Fiber

Dobson Fiber

Commercial
Design
Film
Media
Strategy